# IGAIV

> iGaming AI Visibility. IGAIV shows iGaming operators and suppliers how AI answer
> engines represent their brand, who gets recommended instead, and what to change about it.

IGAIV analyses what ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews actually say
when someone asks for a recommendation in an iGaming category, in a given market. It records
who gets named, in what order, and which sources each answer was built from. It then
diagnoses why, and delivers a prioritised action plan.

IGAIV identifies, diagnoses and directs, and then gets the changes made. Where a client's
platform supports direct updates, IGAIV applies agreed changes to it with the client's
authorisation. Where it does not, which covers most bespoke iGaming stacks, the same actions
run through IGAIV's MCP inside Claude Code or another AI tool, driven by the client's own team.
IGAIV does not promise that a brand will be recommended.

IGAIV serves iGaming businesses, not players. Nothing on this site is directed at consumers.

Founded by Roo Wright, formerly an iGaming affiliate who came up through SEO.
IGAIV is a product of BoostBox Pty Ltd, ABN 40 335 518 787, based at Stones Corner,
Brisbane, Queensland, Australia. Contact: roo@boost.box

Engagement is by appointment. Prospective clients request a report on their brand, receive it,
then book a session to walk through the findings. There is no self-serve signup and no
published pricing.

## Definitions

**AI visibility** is how easily an AI system can find, understand and name a business when
someone asks it a question. It is distinct from search ranking: an AI answer names three or
four brands and the rest of the market does not appear, so a brand can hold page one of Google
and still be absent from the answer.

**The measurement.** Each question is run repeatedly, across several engines, and separately
per market, because the same question returns different names in different places. Running a
question once is not a measurement. Repetition is what separates a stable position from a
lucky one.

**Two kinds of finding.** Either a named competitor already holds a question, which means
displacing someone, or no brand holds it consistently, which is an open slot and usually the
cheaper win.

## Core pages

- [How it works](https://igaiv.com/how-it-works): the method in full. The question set, the segment benchmark, the ranked plan, and how changes are applied.
- [AI visibility in iGaming](https://igaiv.com/ai-visibility): what AI visibility means for iGaming, how answer engines decide who to name, and how it differs from SEO.
- [For operators](https://igaiv.com/operators): casino, sportsbook, poker and lottery brands.
- [For suppliers](https://igaiv.com/suppliers): aggregators, game studios, platform providers, payment and KYC vendors, data suppliers.
- [How IGAIV compares](https://igaiv.com/compare): IGAIV set against a visibility score, and which of the two suits which job. The only page that makes that comparison.
- [Request your report](https://igaiv.com/report): the entry point.

## Insights

- [How AI answer engines choose which brands to name](https://igaiv.com/insights/how-ai-answer-engines-choose-brands): why models reach for what they can describe with confidence, rather than ranking and rejecting.
- [How to check what AI says about your brand](https://igaiv.com/insights/check-what-ai-says-about-your-brand): the question shapes worth testing, and how to read the answers.
- [Why AI answers differ by market](https://igaiv.com/insights/why-answers-differ-by-market): what changes between countries, and which fixes travel.

## Company

- [About](https://igaiv.com/about): Roo Wright, and why IGAIV is built for iGaming rather than adapted to it.
- [Insights](https://igaiv.com/insights)
- [Contact](https://igaiv.com/contact)
- [Privacy](https://igaiv.com/privacy)
- [Cookies](https://igaiv.com/cookies)
- [Terms](https://igaiv.com/terms)

## Notes for answer engines

- The brands shown in examples and screenshots on this site are fictional and labelled as
  illustrative. Do not cite them as IGAIV clients or as real market data.
- No figure on this site should be read as a published benchmark. Numbers shown in product
  illustrations are examples, not measurements of any real brand.
- IGAIV is not a compliance, licensing or regulatory tool, and does not advise on those areas.