About
Built by someone who has been on the other side of it.
IGAIV was built for this industry by someone who spent years competing in it, on the side that had to win the traffic rather than buy it.
The person who reads your answers is the person you meet.
IGAIV is Roo Wright. He came up through SEO and spent years as an iGaming affiliate, which means he has sat on the other side of exactly the problem this measures: needing to be found in a market where you cannot simply buy your way to the front.
That background shapes what the product is. Someone who has only ever sold software builds a dashboard. Someone who has had to win the traffic themselves builds something that tells you what to do on Monday, in what order, and why.
It is also why this is sold by appointment rather than by signup. The analysis is half of it. The other half is a conversation with someone who knows what your numbers mean.
A narrow focus, deliberately.
iGaming answers vary more by market than almost any other industry, the sources the models lean on are particular to it, and B2B buying here behaves differently again from consumer search.
Building for one industry means the benchmark is your actual segment, the questions are the ones your buyers really ask, and the sources we chase are the ones that carry weight in your market. That precision is the whole return on a narrow focus.
It also means we can say no. Businesses outside iGaming get told that plainly, rather than sold a report that would measure them against the wrong market.
Who you are contracting with.
IGAIV is a product of BoostBox Pty Ltd, an Australian company based in Stones Corner, Brisbane.
BoostBox Pty Ltd
Stones Corner, Brisbane
Queensland, Australia
ABN 40 335 518 787
For anything that is not a report request, the contact page is the way through.
Where to go next.
How IGAIV identifies, diagnoses and directs
The questions, the benchmark, the ranked plan, and how the changes actually get made.
What AI visibility means in iGaming
How answer engines decide which brands to name, and where it parts company with SEO.
How AI answer engines treat iGaming brands
Longer pieces on the mechanics behind who gets named and why.
Request a report on your brand
See the answers your markets are getting today, then walk through them with us.
Find out who AI is recommending in your markets.
Request a report on your brand and see what the answers actually say.